diff --git a/tlapbot/help_message.py b/tlapbot/help_message.py
index 017a3ce..d63f577 100644
--- a/tlapbot/help_message.py
+++ b/tlapbot/help_message.py
@@ -4,20 +4,20 @@ from tlapbot.owncast_requests import send_chat
 
 def send_help():
     message = []
-    message.append("Tlapbot gives you points for being in chat, and then allows you to spend those points.\n")
-    message.append(f"People connected to chat receive {current_app.config['POINTS_AMOUNT_GIVEN']} points every {current_app.config['POINTS_CYCLE_TIME']} seconds.\n")
-    message.append("You can see your points and recent redeems in the Tlapbot dashboard. Look for a button to click under the stream window.\n")
-    message.append("""Tlapbot commands:
-        !help to see this help message.
-        !points to see your points.\n"""
+    message.append("Tlapbot gives you points for being in chat, and then allows you to spend those points. <br> \n")
+    message.append(f"People connected to chat receive {current_app.config['POINTS_AMOUNT_GIVEN']} points every {current_app.config['POINTS_CYCLE_TIME']} seconds. <br> \n")
+    message.append("You can see your points and recent redeems in the Tlapbot dashboard. Look for a button to click under the stream window. <br> \n")
+    message.append("""Tlapbot commands: <br>
+        !help to see this help message. <br>
+        !points to see your points. <br> \n"""
     )
     if current_app.config['LIST_REDEEMS']:
-        message.append("Active redeems:\n")
+        message.append("Active redeems: <br> \n")
         for redeem, redeem_info in current_app.config['REDEEMS'].items():
             if 'info' in redeem_info:
-                message.append(f"!{redeem} for {redeem_info['price']} points. {redeem_info['info']}\n")
+                message.append(f"!{redeem} for {redeem_info['price']} points. {redeem_info['info']} <br> \n")
             else:
-                message.append(f"!{redeem} for {redeem_info['price']} points.\n")
+                message.append(f"!{redeem} for {redeem_info['price']} points. <br> \n")
     else:
         message.append("Check the dashboard for a list of currently active redeems.")
     send_chat(''.join(message))