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The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.
The Aer is extremely simple to charge and operate (one tester described it as having "zero learning curve"), with a magnetic USB charger port at its base and three buttons on the top of the toy. The bottom button turns the toy off and on (long hold) and cycles through five vibration patterns (press). The upper buttons move the intensity up and down through five levels. According to the manufacturer, the Aer can fully charge in two hours and can operate at the highest setting for up to one and a half hours on a full charge. In our testing, we were able to achieve a full charge from a drained battery in only an hour and 16 minutes—and the toy was still going strong after we left it on at maximum speed for two hours. Unlike some of the other toys we tested, the Magic Wand Rechargeable is not waterproof.
It may be preferable to handle the options in person, if possible, before selecting a toy to purchase. We’ve focused on toys that will work well for most people, including beginners. We’ve also included a budget option for anyone who is looking to test the waters before diving in.
If you’re wondering whether to open a retail store or not, understand that no brick-and-mortar store is necessary. By eliminating rent for a commercial space, you significantly reduce startup costs. Additionally, online stores may cater to customers who may be too shy to shop for these products in person.
Those individuals, a mix of people who identify as cisgender, nonbinary, queer, heterosexual, and bisexual, range in age from early 20s to early 50s. Prior dildos to participating in our tests, all of the panelists had used vibrators and were reliably able to achieve orgasm through vibrator use, though some were more experienced than others. We instructed our testers to use each toy themselves and to incorporate these toys into partner play when possible. We’ve also solicited long-term testing feedback from folks who bought their first vibrators based on the advice in this guide.
Although our testers liked the sleek shape and size of this model, in our tests it generally worked better as a G-spot toy than as a clitoral vibrator. The Sassy’s sibling, the Pillow Talk Flirty bullet, is designed specifically for clitoral stimulation, but we found that its vibrations were not as strong as those of our budget pick. Across 10 years of testing, we’ve relied on 11 people with vulvas to compare clitoral toys.
Vatsyayana’s compilation Kama Sutra, the world’s oldest treatise on cheap sex toys and its pleasures, contains numerous references to sex toys. Here is an interactive Kama Sutra original 14 if you are curious. If you think sex toys were invented in the 20th century, think again! Below is a brief history of how sex toys have played a significant role worldwide for millennia.
To better educate shoppers, Zee interviewed Jess O'Reilly, who has a Ph.D. in human sexuality with a focus on teacher education. She is the author of five books including The Ultimate Guide to Seduction and Foreplay and has facilitated over 1,000 workshops in 40 countries from Lebanon to Switzerland. Jess also hosts CityTV's Intimately You, PlayboyTV’s hit reality series Swing, and her weekly @SexWithDrJess podcast alongside her husband, Brandon. All of the toys featured in this guide are paired with proprietary mobile apps that can be used to remotely control them from areas way outside the bedroom, often through WiFi-enabled connections. Some of these apps (Lovense Remote, FeelConnect chiefly among them) simply allow you to access your partner's toy remotely even if you don't have one yourself. All our content is vetted and fact-checked by experts, ensuring you receive knowledgeable, trustworthy advice on sexual wellness.
Even if you're new to bondage and restraints, you're sure to find something exciting to get you started. There really are no limits to the fun you can have with sex toys. Whether you're into hardcore sex or romantic intimacy, you can never be over-prepared to make your evening of sexual exploration as fun and exciting as it can be. The global sex toys market is expected to grow at a compound annual growth rate of 8.69% from 2024 to 2030 to reach USD 62.7 billion by 2030. These companies collectively hold the largest market share and dictate industry trends. The Rabbit Pearl, Pyrex Glass Dildos, the magic wand vibrator, and the love swing suddenly came into vogue.
You also risk contracting a sexually transmitted infection (STI) or other infection, including gastrointestinal infections. Be the first to know about new product launches, CRAVE Culture editions, and exclusive drops and offers. This extremely targeted marketing helps you reach a very specific potential customer, while also defining your brand through its relation to the influencer’s brand. For this reason, you should properly vet influencers before entering a business relationship with them, as their previous or future tarnished reputation can reflect poorly on your business.